In the last decade, the recognition that companies can improve the welfare of people and the planet while increasing profits has revolutionized the business world. Throughout the nation, companies that are adopting this triple-bottom-line thinking are securing new clients, distinguishing themselves from the competition and strengthening their market positions. Yet many entrepreneurs – especially those from low- and moderate-income backgrounds, minorities, veterans, youth, elderly, and the disabled - often lack information about triple-bottom-line practices, nor can they access the capital to implement them. Greater Good is a comprehensive business development program designed to bring triple-bottom-line thinking to businesses throughout the Front Range, particularly those of limited means. By connecting existing entrepreneurs with key players in economic development and sustainable business, Greater Good aims to help catalyze an economy of social and ecological responsibility, all while restoring economic vitality, reducing poverty and generating new jobs in underserved communities. IDENTIFY TRAIN FUND The time for Greater Good is now. Our mission is bold, yet focused and results-oriented. Successful small businesses are essential to a vibrant economy, and nowhere is this more true than in Colorado. We agree with visionary entrepreneur Paul Hawken in his assessment that "Business is the only mechanism on the planet today powerful enough to produce the changes necessary to reverse global environments and social degradation.” The Greater Good Project is supported by the following organizations (partial list)
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